SEO Hacks – Search Engine Optimization

Digital marketing has become a necessity for web or any present running business. Search engine optimization and search engine marketing go hand in hand, but a good SEO planning, alone can achieve great results. SEO Hack techniques and tools can help further more and more. Here, in this article, we will discuss the possible and easy ways to achieve successful SEO with the help of a few hacks.

SEO hacks can be achieved only if one knows what is SEO and how does it works. Keep in mind that when we are discussing about the hacks, we are only stating the most efficient, effective and easy ways to achieve SEO targets, it’s not the whole SEO process. Let’s understand the term SEO a little-

SEO stands for Search Engine Optimization. The name is itself a definition. It means optimizing search engine i.e. making the search engine read your website and bring it to the end user in the search results.

SEO hacks are basically using the SEO tricks in such a way that makes it all the way easier to convert audience or traffic. Let’s know how and what are they. The spider of google crawls through the websites and looks for the queries and image tags related to the search and displays the most appropriate results to the end user.

Let’s discuss why Search Engine Optimization is important and then we’ll talk about the hacks to it.

There are a lot many reasons that planning SEO is an important part of marketing, a few are stated below:

1. 93% of traffic is converted by Search Engine.

1. SEO leads convert 14.6% more traffic than that of only 1.7% for outbound leads ( pamphlets, print ads etc)

2. 60% of clicks are converted through top three websites in search engine results.

1. 50% of queries are either 4 words or longer.

Once we have discussed the importance of search engine optimization, we are moving forward to the possible SEO hacks:

1. USE FREE SEO TOOLS:

We should understand that we don’t have to spend money for SEO tools. While working on SEO, even SEO experts ignore the value of available free SEO tools on the web. The thinking that, free is not worth using is not always correct. The SEO tools available are one of the best tools in the market. To state a few:

Google Analytics: https://analytics.google.com/analytics/web/provision/?authuser=0#provision/SignUp/

It states the website’s status and is used to keep a track on the landing pages and search queries being performed in SERPs. It simply shows the keywords used for the search which helps in monitoring the website’s status and the choice of words that should be used.

Google AdWords: https://adwords.google.com/home/

It is a platform for advertising your website or campaign which works on a per click basis and is a thorough keyword planner which is known as, Google AdWord Keyword Planner. Though it is not considered as a free tool, most of us are not aware of the fact that if we ask for the free package, Google gives it for free for a period of three months. If it is not a lifetime commitment, at least we can know if it’s working for us or not, before spending any money on it.

Google Webmaster Tools: https://www.google.com/webmasters/#?modal_active=none

You can track your site’s search performance with the help of Google Search Console and monitoring URL errors. It has a lot more functions that can be enjoyed.

There are much more off Google free tools that can be used like SEO Analyzer tool, Yoast, SEMRush etc.

2. DON’T USE HUGE IMAGES:

An image brings the audience to the website, but huge size images can drive away audience within a few seconds. The stats show that

• If the website takes 2 seconds to load, conversions fall by 50%.
• Further, for every extra second, 12% fall in conversion takes place.

Huge images should be avoided.

3. STAY AWAY FROM THE 404 ERROR/ BROKEN LINKS:

The site not found the error is the most unworthy setback and is very irritating to the target audience. After investing their time, they are not at all willing to see a 404 error page. So make sure, there are no broken links on your website.

4. ENABLE COMMENTS INFLOW:

Why to play old school if we can easily be modern and user-friendly?

Let the audience involve and put in their inputs as much as you can to make it a two-way communication that will help you enhance your quality and satisfy them as well. Establishing successful Interactive user base for your target audience is an essential SEO practice. It makes the website user-friendly. If people are able to share their opinion and can communicate their thoughts easily, they prefer that platform more. This is one of the main reasons that social media is so popular.

5. MAKE SOCIAL HUBS AND FORUMS YOUR PLATFORM TO KEYWORD RESEARCH:

Keep an eye on the related social media pages and forums and make a list of frequently used words to come up with trending words related to your business and use them as your keywords in your search engine optimization (SEO) practices.

This hack will make you learn the words most used, as per your requirement. Make it a regular activity.

6. USE INFOGRAPHICS

An Infographic holds the audience the most as a visual data is always more compelling and a quality medium of communication. It includes Data, Graphics and complex information and is presented in a creative manner. It holds complex and lengthy information in a simple visual form.

This is one of my infographics on myths and facts about animation.

7. COPY YOUR HIGH RANKED COMPETITORS:

All you have to do is copy your high ranked competitors as we all are aware of, ‘Good artists create, great artists steal’, a widely known saying.

Combining both what you know and how your competitors work could come out to be a highly developed website.

Many tools are available for the same, few of them could be – similarpages.com, similarweb.com and many more.

8. USE ENGAGING AND EVERGREEN CONTENT:

Keep your content precise and to the point so that it won’t take much time of the audience and convey the message at the same time. But don’t lose your accuracy in making it short.

The less time they’ll have to invest, the more reliable source you’ll become.

CONCLUSION:

There could be endless hacks, here we have stated a few. Try and learn more about it by experiencing it, that way things will be way easier.

Use as many hacks as you can because Search Engines never demotivate effective SEO techniques.

Don’t be dependent on these hacks, SEO might sound an easy topic, but takes a lot of efforts once you start working.

Replicate the success of high ranked websites by working more and more on it.

Good Luck!

Kailasha Foundation – Bringing Solutions To You

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